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高端屏显技术是中国彩电制造企业拉动市场销量的一个重要突破口,同时,降低生产成本,扩大价格放量空间也是彩电生产企业必做的功课经过30年的高速增长,中国彩电市场到了最艰难的时刻。2014年上半年,国内平板电视需求收紧,预计销售规模仅2000多万台,较2013年同期下降15.3%,大部分彩电制造企业尚未完成半年销售目标,出现亏损现象。导致现阶段彩电市场下滑的原因很多,包括市场趋于饱和、后政策时代的透支效应,低成本的电商渠道以及电视智能化带来的营收模式改变等因素。业内人士预计,未来一段时间内,彩电市场的下滑趋势还将持续。过去近一年时间内,尽管新技术、新产品的出现让2014年彩电市场进发生机,但在整体市场
High-end screen display technology is China’s color TV manufacturing enterprises to drive sales of the market an important breakthrough in the same time, reduce production costs and expand the volume of heavy volume is the color TV manufacturing enterprises must do their homework After 30 years of rapid growth, the Chinese color TV market to the most difficult moment . In the first half of 2014, demand for flat-panel TVs in China was tightened. The estimated sales volume was only over 20 million units, down 15.3% over the same period of 2013. Most color TV manufacturers have not yet completed their half-year sales target and have suffered a loss. The current decline in the color TV market for many reasons, including the market is saturated, the overdraft effect of the post-policy era, low-cost channels for e-commerce and television smart revenue patterns and other factors. The industry is expected that the next period of time, the decline in color TV market trend will continue. In the past year or so, despite the advent of new technologies and new products that made the TV market in 2014 a reality, in the overall market