在如今这样一个新传播环境中,广告创意还重要吗? 这是藏在很多广告人心中的问题。从我们对于诸多广告创意专家与广告主代表的调查中,不难找到一个异口同声的答案:创意依然重要!可是为什么广告创意不象以前一样令人肃然起敬,广告主也不那么爽快地为创意买单,总之创意的感觉不再那么爽了呢?创意,其实是采用各种手段强化与突出某种品牌与产品信息的方式。应该说,随着传播与信息的日益的过剩,创意的价值只会越来越大。然而,业内某些习惯的广告创意方式,确实已 In today’s new communication environment, creative advertising is also important? This is hidden in the hearts of many advertisers. From our survey of many ad creative experts and advertisers representatives, it is not difficult to find a unanimous answer: creativity is still important! However, why creative advertising is not as awe-inspiring, advertisers are not so readily creative Pay, in short, creative feeling is not so cool? Creative, in fact, is the use of various means to strengthen and highlight a certain brand and product information. It should be said that with the increasing surplus of information and communication, the value of creativity will only increase. However, some of the habits of the industry advertising creative way, indeed