1979年中国广告活动重开到今天,必须承认已经形成了两个基本事实:第一广告产业初具规模健康成长;第二,消费者的广告观念基本形成。2005年,中国广告经营额1416亿元,与GDP的比值接近1％。虽然2005年的广告业增长速度不及2004年, 但我个人认为,中国广告业的发展态势从2006年开始到2010年都将是一个增长的态势,因为2008年的奥运会和2010年的世博会是两个非常重要的拉动因素。从各种媒 Since the reopening of China’s advertising campaign in 1979, it must be acknowledged that two basic facts have been formed: The first advertising industry has begun to grow in scale; second, the concept of advertising has basically taken shape. In 2005, China’s advertising business turnover was 141.6 billion yuan, which was close to 1% of GDP. Although the growth rate of the advertising industry in 2005 was not as fast as in 2004, I personally believe that the development trend of the Chinese advertising industry will be a growth trend from 2006 to 2010, because the 2008 Olympic Games and the 2010 World Expo will be two A very important pulling factor. From various media