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家电行业的价格战一直绵延到新世纪,日前,市场占有率连续三年雄踞中国按摩器业榜首的北京三和松石公司表示,其产品以3-5折回报消费者,在一向平稳的家庭健康小家电市场掀起不小的波澜。据了解,按摩器作为一种家庭健康小家电,随着人们健康观念的增强,逐渐受宠。但由于各厂家为弥补前期投入费用,上市之后即将其定位于礼品消费,高昂的价格、精美的包装令许多潜在消费者望而却步,因此这一行业市场经过五六年发展仍进展缓慢,2000年的年销售额
The price war in the home appliance industry has continued into the new century. Recently, Beijing Sanhe Songshi Company, which has had the market share for three consecutive years and topped the Chinese massage industry, stated that its products return consumers with 3-5 fold, and have always been a stable family. The healthy small home appliance market has caused a lot of waves. It is understood that the massage device as a home health small appliances, with the enhancement of people’s health concept, gradually favored. However, due to the various manufacturers to make up for the initial investment costs, after the listing of its orientation to the gift of consumption, high prices, exquisite packaging so that many potential consumers daunted, so the industry market is still progressing slowly after five or six years of development, 2000 Annual sales