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Key Word3电商电商,2012创造了最令人瞩目的营销业绩。在传统渠道一片惨淡的2012,线上也许能给我们一些期待中的正能量。正能量不仅仅来自于191亿天量,更来自于实体品牌在熟悉线上生态之后的优游自如。“双十一”歌莉娅微观描述2012年11月11日,天猫商城创造了单日191亿的销售神话。服装类别中歌莉娅品牌当日完成销售额近4000万,在实体女装品牌当中排名第三。
Key Word3 E-commerce, 2012 has created the most impressive marketing performance. In the bleak 2012 of traditional channels, online may give us some positive energy to look forward to. Positive energy is not only from the 19.1 billion days of quantity, but also come from the physical brand in the familiar online ecology after Youyou freely. “Double eleven ” Gillia micro description November 11, 2012, Lynx Mall created a single day sales of myth 19.1 billion. Gloria brand in the apparel category achieved sales of nearly 40 million on the same day, ranking third in the entity’s women’s apparel brand.