婷美初期的成功要素1.以适当的价位和灵活的战略起家婷美崛起之前,市场中成熟的外资品牌都有整形内衣,但价位偏高使得广大百姓望而却步。婷美抓住了广大女性希望通过简便的手段达到美体修形的目的,并通过适当的价位使这种欲望变成了实际需求,从而一举成为了整形内衣市场的领头羊。许多管理学文献都强调战 Ting-US initial success factors 1. To the appropriate price and flexible strategy Before the rise of Tingmei, mature foreign brands in the market have plastic underwear, but the high price makes the general population prohibitive. Tingmei seize the majority of women hope that the United States through simple means to achieve the purpose of shaping the body and through the appropriate price to make this desire into the actual demand, which in one fell swoop the plastic underwear market leader. Many management literature emphasizes war