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说起Apple,一个极富传奇性的品牌,笔者自然地想到了那个被咬了半边的苹果,以及五颜六色的透明外观。而2001年方正电子成为了Apple的Powerbook G4和iBook笔记本的总代理。作为总代理,方正电子是Apple公司与经销商们之间的沟通桥梁。首先,是要正确把握Apple公司的产品理念和经营理念。用方正电子数码影像部产品总监赵亮的话来说,Apple的产品具有“艺术家”的气息。看了一眼Powerbook G4,首先就为其宽屏显示器钛金属外壳及吸入式DVD-ROM驱动器的“气息”而震动。据介
Speaking of Apple, a legendary brand, the author naturally thought of the bitten apple and its colorful, transparent appearance. In 2001, Founder Electronics became the distributor of Apple’s Powerbook G4 and iBook notebooks. As a general agent, Founder Electronics is a bridge between Apple and distributors. First of all, it is necessary to correctly grasp Apple’s product philosophy and business philosophy. In the words of Zhao Liang, product director of the Digital Imaging Division of Founder Electronics, Apple’s products have an “artist” atmosphere. A glance at the Powerbook G4 first shakes the “breath” of its widescreen display titanium case and slot-loading DVD-ROM drive. According to