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品牌口号(广告语)是企业或社会单位主体为实现与目标受众之间的有效沟通而推介的一种高度浓缩的理念与核心思想的信息载体。在产品或服务同质化的市场背景下,它也成为一种有效的差异化策略手段而备受社会各界的广泛关注与重视。本刊首开“品牌口号漫谈”栏目,旨在为各界朋友提供一个互动交流、更好运用“品牌口号”的共享平台。文章要求:对品牌口号可以对比阐述,也可单个剖析,点评应深入浅出,语言清新、流畅;每篇1500-3500字。欢迎各界人士踊跃来稿(E-mail:lichongsen@sohu com)。
Brand slogan (advertising slogan) is a kind of information carrier with a highly condensed concept and core idea promoted by the main body of enterprises or social units to achieve effective communication with the target audience. It has also become an effective means of differentiation strategy in the context of a market where products or services are homogenous, and has drawn much attention and attention from all sectors of society. The magazine first “brand slogan ” column, aims to provide an interactive exchange of friends from all walks of life, make better use of “brand slogan ” sharing platform. Article requirements: The brand slogan can be compared to explain, but also a single analysis, comments should explain profound theories in simple language, fresh and smooth language; each 1500-3500 words. All are welcome to submit contributions (E-mail: lichongsen @ sohu com).