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根据国内大多数汽车维修企业的现状,面对中国加入WTO的形势,本文试图简要地说明做一个好的维修厂厂长应该重视哪些事。认清形势,正确看待机遇与挑战。我国加入WTO后,许多行业都在讲“挑战与机遇并存,机遇大于挑战”,而一位著名的经济学者却认为“挑战是现实的,机遇是潜在的”。这个观点非常适用于汽车维修业。入世后,各种品牌的汽车涌入中国,汽车在降价,汽车的保有量快速地增加,这就必然使维修市场规模随之扩大,这似乎是个大好机会。但是,首先增加的是特约维修和4S(整车销售、售后服务、配件供应、信息反馈)形式的经济体,这些经济体将以新的服务和管理理念占领扩大了的维修市场(每部新增的车都会进入相应的特约维修站维修),甚至侵吞原有的市
According to the status quo of most domestic automobile repair companies, and in the face of China’s accession to the WTO, this article attempts to briefly explain what the director of a good repair shop should pay attention to. Understand the situation and correctly view the opportunities and challenges. After China’s accession to the WTO, many industries are talking about “coexistence of challenges and opportunities, opportunities are greater than challenges,” and a well-known economist believes that “challenges are realistic and opportunities are potential.” This view is very suitable for the automotive maintenance industry. After China’s entry into the WTO, cars of various brands have flooded into China, the prices of cars have dropped, and the number of cars has rapidly increased. This will inevitably increase the size of the maintenance market. This seems like a great opportunity. However, the first additions are special repairs and economies in the form of 4S (vehicle sales, after-sales service, parts supply, information feedback) that will occupy the expanded maintenance market with new service and management concepts (each new Increased vehicles will enter the corresponding special maintenance station for maintenance) and even erode the original city