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自从1979年1月28日,上海电视台播出了我国电视业第一条广告——参桂补酒广告,时至今日,电视广告在我国已走过了26个春秋。电视广告发展到今天,已经成为经济发展的晴雨表。我国经济的快速发展带动了我国广告业的快速发展,广告业的迅猛发展不但反映了经济大环境的优势,同时也成为电视节目或者说栏目发展的有力支持和强大后盾。不可想象,没有电视广告的支撑,电视节目或栏目的发展如何进行。同样,如果电视节目或栏目制作粗糙,收视率低下,广告主同样不会选择。尤其在电视发展如此迅速的今天,广告主的广告投放以电视节目收视率为主要的参照标准,商家向媒体购买电视广告时段的最根本的目的是购买电视观众的视线。哪个节目收视率高,哪个栏目社会影响大,
Since January 28, 1979, Shanghai TV Station has broadcast the first television commercial of China’s television industry - the alcoholic beverage of ginseng wine. Up till now, the television commercial has gone through 26 years in our country. The development of TV commercials today has become a barometer of economic development. The rapid economic development in our country has led to the rapid development of the advertising industry in our country. The rapid development of the advertising industry not only reflects the advantages of the economic environment, but also serves as a strong support and strong backing for the development of television programs or programs. Unimaginable, no television advertising support, the development of television programs or columns how to proceed. Similarly, advertisers will not choose the same if the TV shows or sections are made poorly and the ratings are low. Especially with the rapid development of television today, advertisers ’advertising is based on the TV program ratings as the main reference standard. The most fundamental purpose of businesses to buy television commercials from the media is to buy television viewers’ eyes. Which show ratings high, which part of the social impact,