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成功五要素 中国包装食品市场的赢家似乎都在尽力做好五件事情:选择本身结构有利的产品,产品价格定位于“物有所值”,迅速建立规模,对区域行销、销售技巧与组织而不是对资产进行投资,创建持久的品牌净值。 1.选择本身结构有利的产品 调查研究表明,优秀公司从本身结构有利的产品中可以获得20％～30％的资金回报率,或者更高。然而,对不利的产品,即使最优秀的执行者也难以收回他们
The winners of the five elements of success in the Chinese packaged food market seem to be doing their best to do five things: choosing products that are structurally favorable, positioning the product price on “value for money”, quickly establishing scale, and marketing and sales skills and organization in the region. Instead of investing in assets, create lasting brand equity. 1. Choosing a product with favorable structure itself Survey research has shown that excellent companies can obtain a 20% to 30% return on their funds from products that are structurally favorable, or higher. However, for the unfavorable products, even the best performers can hardly recover them.