东北电力第三工程公司在进入市场后遇到了巨大的困难 ,然而他们能正视现实 ,更新观念 ,通过树立企业形象 ,提高企业信誉 ,改善公共关系 ,发挥名牌效应等手段 ,逐步在市场上站稳了脚跟 ,8个月内承揽了 9项工程。由此可见 ,摆在电建施工企业面前的路只有一条 :提高竞争力 ,占领市场 The Third Engineering Company of Northeastern Power has encountered great difficulties after entering the market. However, they can face up to the reality and update their concepts and gradually stand on the market by establishing a corporate image, improving their corporate reputation, improving their public relations and giving play to their brand-name effects Heel, nine projects within eight months. Thus we can see that there is only one road ahead for the electric construction enterprises: enhancing competitiveness and occupying the market