本文将从DM的造型与产品功能结合的角度进行探讨,来研究如何将DM广告设计的更具有实用价值,从而满足消费者的需求,并达到传播品牌的效果,另一方面,DM更针对性的传播,也可以减少广告无意义传播的浪费。本文从全新的角度,对具有较大发展空间的国内DM广告领域进行探讨,为丰富现今国内理论界对DM广告设计的研究,提供了理论借鉴与参考。 This article will discuss from the perspective of the combination of DM’s modeling and product functions to study how to design DM ads more practical value to meet the needs of consumers and to achieve the effect of brand communication, on the other hand, DM is more targeted The spread of advertising can also reduce the meaningless waste of advertising. This article from a new perspective, has a larger space for development of domestic DM advertising field to explore, in order to enrich the current domestic theory of DM advertising design provides a theoretical reference and reference.