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阳春季节,山东中鲁果汁有限公司厂区机声隆隆、车水马龙,来自胶东10多个县(市)的运果车源源不断地涌入,预示着又将是中鲁公司大发展的一年。1999年公司生产浓缩果汁4.2万吨,消化残果40多万吨,完成销售收入2.2亿元,实现利税4320万元,利润3088万元,各项指标同比翻了一番。山东中鲁果汁有限公司成立于1982年,是我国较早从事浓缩果汁加工的企业。多年来,特别是1991年与国家农业投资公司合作以来,企业连年滚动发展,由原来只有200万元固定资产、一条生产线、不足千吨产量的小厂,成长为拥有4个中外合资控股企业、7个租赁联营企业、2.6亿元固定资产、14条生产线、年产4万吨果汁的集团公司,各项经济指标连续10年居全国同行业首位。该公司何以能在连续6年时间里取得如此成绩。通过调查发现,中鲁公司除了与其它先进企业一样,在企业管理、产品质量等方面有过人之处外,还可以从公司总经理李中柯所提及的四个问题中,悟出一些奥秘。
In the spring season, Shandong Zhonglu Juice Co., Ltd. planted a sound of rumbling machines and cars, and the fruit carriers from more than 10 counties (cities) in Jiaodong continued to pour in, indicating that it will be another year for Zhonglu Company to develop. In 1999, the company produced 42,000 tons of concentrated juice, digested more than 400,000 tons of fruit, completed sales revenue of 220 million yuan, realized profits and taxes of 43.2 million yuan, profit of 30.88 million yuan, and all indicators doubled year-on-year. Shandong Zhonglu Juice Co., Ltd. was founded in 1982 and is an earlier company engaged in concentrated juice processing. Over the years, especially since 1991, in cooperation with the National Agricultural Investment Corporation, the company has been rolling over the development year after year. It has grown from a small plant with only 2 million yuan in fixed assets, a production line, and a production capacity of less than one kiloton to four Sino-foreign joint venture holding companies. Seven leasing associates, 260 million yuan in fixed assets, 14 production lines, and a group company with an annual output of 40,000 tons of fruit juice, all economic indicators ranked first in the same industry in China for 10 consecutive years. How can the company achieve such success for six consecutive years? Through the survey, it is found that apart from other advanced companies, Zhonglu Company has excelled in corporate management, product quality, and other aspects. It can also comprehend some mysteries from the four issues mentioned by the general manager Li Zhongke.