现如今的二十一世纪是一个互联网经济飞速发展的时代,在当今的时代中电子商务已经为人们的生活和发展提供了十分便利的条件。电子商务运用了信息化的交流平台进行网络营销,与传统的营销模式相比,网络营销所涉及的范围更广,无论是在理论方面,还是在技术方面都能够实现可持续发展的战略目标。本文笔者将会针对传统网络营销方式的局限性以及网络营销与电子商务的关系进行简单的分析,并对电子商务环境下网络营销的发展趋势等内容进行具体的阐述。 Nowadays, the 21st century is an era of rapid development of Internet economy. In today’s era, e-commerce has provided very convenient conditions for people’s life and development. E-commerce uses an information exchange platform for network marketing. Compared with the traditional marketing model, e-commerce involves a wider range of network marketing, and can achieve the strategic goal of sustainable development both in theory and in technology. In this paper, the author will be a simple analysis of the limitations of the traditional network marketing methods and the relationship between Internet marketing and e-commerce, and elaborate on the content of the development trend of e-commerce network marketing.