如果能够在营销过程中洞悉顾客的各种心理,并且制定相应的营销招术.往往取得立竿见影的效果,因此把研究顾客心理和制订相应的营销招术相结合起来是现代营销术的一个法宝。 顾客心理之一;求实心理。 要求产品质量可靠,购买的商品是物美价廉,这是求实心理的显著特点。因此,让顾客对产品产生信任感是制定相应招术的关键。美国雅芳公司之所以成为美国化妆 If you can understand the customer’s various psychological in the marketing process, and develop appropriate marketing techniques, often get immediate results, so the study of customer psychology and the development of appropriate marketing techniques combined is a magic weapon for modern marketing. One of customer psychology; realistic psychology. Requires reliable product quality, the purchase of goods is cheap, this is a significant feature of the psychological reality. Therefore, letting customers feel trust in the product is the key to formulating appropriate techniques. The reason why the United States Avon company became an American make-up