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企业经营战略是企业为了求得持续稳定的发展,在实事求是地分析内部条件和外部环境的基础上,扬长避短,发挥优势,自主地实现企业长远的总体目标而作出的谋划和根本对策。它的正确与否,直接关系到企业的兴衰。 日本的京陶公司坚持实施独创之路的经营战略,使其成为世界高科技的领先者,不断打开通向未来之门。美国有的知名大企业由于实施错误的经营战略而使企业蒙受重大损失的教训很多,如IBM公司未能保持其个人计算机市场中的霸主地位,正是1O年前IBM忽视市场未来发展趋势的错误的经营战略的结果,这一错误,使IBM失去了高达900亿美元的股票资本市值。在我国,位处巴蜀腹地的四川长虹,实施
The company’s business strategy is the plan and fundamental measures that the company has made in order to achieve sustainable and stable development, and to analyze internal conditions and external environments in a realistic and realistic manner, and to develop strengths and avoid weaknesses, give full play to their advantages, and independently realize the overall goals of the company. Whether it is correct or not is directly related to the rise and fall of the company. Jing Tao Company of Japan insists on implementing the business strategy of the original road, making it the leader in the world’s high technology and constantly opening the door to the future. Some well-known large companies in the United States have suffered a lot of lessons for companies that have suffered major losses due to the implementation of erroneous business strategies. For example, IBM failed to maintain its dominance in the personal computer market. This is exactly the mistake of IBM ignoring the future development of the market 10 years ago. As a result of this business strategy, this mistake has caused IBM to lose up to $90 billion in stock capital market value. In our country, Sichuan Changhong, located in the hinterland of Bayu, is implemented