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公主坟商圈位于复兴路与西三环路交界处,是北京西部建立较早的商业购物中心,作为城乡结合部的交通枢纽,独特的地理区位和畅达的交通为本商业区域汇集了大量人流,准确的市场定位和有效的资源整合使公主坟商业异常火爆。公主坟商圈以新兴桥为中心,以翠微大厦和城乡华懋商厦两个大型百货商场为主要商业购物场所,逐级向外围分布大量邻街商铺,形成以大型商场为龙头,带动周边小型商铺发展的商圈格局。公主坟商圈的经营成功,主要依靠如下因素的支持和推动:交通枢纽提升公主坟物业之商业价值;中低档定位迎合了区域市场实际需求;手机市场独具特色。通过以上分析可以看出,优越的地理位置、准确的市场定位、主题鲜明的经营特色为公主坟商圈的良好发展奠定了较好的基础。同时,商业物业最大限度满足区域市场需求将是其成功发展的前提条件。
Located at the junction of Fuxing Road and West Third Ring Road, Gongzhufen Commercial Area is an early commercial shopping center in the western part of Beijing. As a transportation hub with a combination of urban and rural areas, the unique geographical location and accessibility of traffic are the major areas for commercial areas , Accurate market positioning and effective resource integration make Princess Tomb business unusually hot. Princess Tomb Circle to Xinxing Bridge as the center to Tsui Mansion and urban and rural Chinachem mall two major department stores as the main commercial shopping venues, gradually to the periphery to distribute a large number of neighbors, forming a large shopping malls as a leader, driving around the small shops The development of the business district pattern. The successful operation of the Princess Tomb Business Circle relies mainly on the support and promotion of the following factors: transport hubs to enhance the commercial value of Princess Tombs’ property; low-middle-range positioning caters to the actual needs of the regional market; and the mobile phone market is unique. It can be seen from the above analysis that superior geographical location, accurate market positioning and distinctively-themed operating characteristics have laid a good foundation for the sound development of Princess Tomb Business Circle. At the same time, maximizing the satisfaction of regional markets with commercial properties will be a prerequisite for its successful development.