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近年来,我国企业公关发展较快,但由于认识和操作上的偏差,以及公关从业人员素质参差不齐等多种原因,出现了以下几个方面的误区:一、盲目仿效,一哄而上在我国企业公关中,盲目仿效之风十分盛行。一些企业平时墨守成规,驻足观望,不主动开展公关活动,而一旦发现哪一个企业的公关创意新颖独特,公关活动效果显著,便马上不加分析地群起仿效。如赞助体育活动,从前我国的体育事业一向门庭冷落,企业往往避而远之。但自从1984年广东健
In recent years, the rapid development of public relations in our country, but due to awareness and operational bias, as well as the uneven quality of public relations practitioners and other reasons, there are several areas of misunderstanding: First, blindly follow the example of a hesitation In our business public relations, the blind imitation of the wind is very popular. Some companies usually stick to conventions, stop and wait and see, do not take the initiative to carry out public relations activities, and once found a business of PR novelty unique, public relations activities effect is obvious, it immediately without analysis to group emulate. Such as sponsorship of sports activities, the sport in the past has always been cold-hearted, businesses tend to avoid the far. But since 1984 Guangdong health