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在旅游目的地中,冰雪旅游目的地以其独特的地理区域性、季节性以及其他方面的特点而独树一帜,也正是由于冰雪旅游目的地的这些特征,使得它在管理方面仍然落后于经济发达、距离客源市场近、交通条件便利的旅游目的地的管理。本文想从冰雪旅游目的地角度出发,探讨其管理的现状及将来的发展,为冰雪旅游目的地的管理走上正轨提供一些建议和依据。
Among tourist destinations, ice and snow tourist destinations are unique because of their unique geographical, seasonal and other features. It is also due to these characteristics of ice and snow tourist destinations that they still lag behind the economically developed , Near the source market, traffic conditions and convenient travel destination management. This article wants to explore the status quo and future development of the management of ice and snow tourism from the point of view of ice and snow tourism destination and provide some suggestions and basis for the management of ice and snow tourist destination on the right track.