多乐士每一款新品都糅合了对当下的洞察与趋势的前瞻,力图让消费者产生眼前一亮的感受。而产品和品牌创意中折射出的新概念和新理念,值得更多消费者去拥抱,去体味。在林良琦眼中,2013年,涂料行业的发展超乎意料地顺利。同时电子商务让这个行业走向正规和理性化。整个行业对产品的安全、健康和打假的坚决性提高,媒体的监督、披露以及对涂料市场的乱象的报道到达了前所未有的水平和高度。时尚先行,超越营销初级阶段林良琦向来不赞成以倾轧式的价格战或狂轰乱炸的广告 Every new product from Dulux combines forward-looking insights and trends and seeks to give consumers a glimpse of what’s going on. And products and brand ideas in the new concepts and concepts reflected, it is worth more consumers to embrace, to appreciate. In Lin Liangqi’s eyes, in 2013, the paint industry’s development unexpectedly smooth. At the same time e-commerce to make the industry toward formal and rational. The industry as a whole has seen increased levels of product safety, health and crackdowns, media oversight, disclosure and coverage of the chaos in the coatings market at an unprecedented level and height. Fashion first, beyond the initial stage of marketing Lin Liangqi has always been not in favor of a price war or the bombing of advertising