为了提高和锻炼高职市场营销专业学生的专业技能、实践操作能力和提高竞争力,顶岗实习是一个重要的阶段,也是教学的重要一部分。在顶岗实习中存在着分散实习和集中实习两部分,由于时间长、人数多,在实施过程中存在着管理困难、制度不健全等问题,本文就顶岗实习管理中存在的问题进行探讨。 In order to improve and improve the professional skills, practical operation skills, and competitiveness of higher vocational marketing students, the placement practice is an important stage and an important part of teaching. In the internship practice, there are two parts: decentralized internship and concentrated internship. Due to the long time and the large number of people, there are problems in management, such as difficulties in management and unsound system. This article discusses the problems in the management of internship internships.