The Study on Service Quality of Bazaar HigH-End Supermarket by Lotus in Shanghai, China

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The study aims to explore in the topic of The study on service quality of Bazaar high-end supermarket by Lotus in Shanghai, China. In general, it must be accepted that the service quality is one significant operational management in marketing term. This factor is directly impact customer perception and satisfaction toward business operation. In order to reach this goal of marketing function, many sources of marketing activities has be explored in management level.  For this research topic, the background of study was illustrated that market development is a significant trend in China market. There are many service providers to enter in this market. In order to reach the high service quality, the company must be launched effective and differentiate marketing program for their business operation. As regards of this research study, the author has conducted whole study based on service quality management program. The program is mentioned as significant tactic in adopting higher positioning of service operation. From study in previously research, service quality must be run through several marketing function. This would a significant to this study in exploring the study in order to identify significant factor in promoting business with high service quality.  In developing primary research, all studies were explored through questionnaire survey as research instrument with 57 target samples of experience Bazaar high-end supermarket by Lotus visitor. The result is illustrated that all elements of service management are significant to operate Bazaar high-end supermarket by Lotus. The comparative customer perception on previous performance and expectation still is differed. In order to reach the high service quality, it would be significant to company in adopting business by different level. All studies will recommend as significant tactic to authors and mentioned about effective program of available marketing sources.
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