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The research study is focused on Advertising,Internet advertising and its effectiveness on consumer’s choice.The influence of advertising campaigns on subscribers choice of the General Systems for Mobiles(GSM)networks in Nigeria,focusing particularly on Glo Mobiles Communication(Globacom)Limited.The study harnessed the utility of the survey method of research in eliciting answers to the research questions,among which are;whether GSM network consumers are exposed to Globacom internet advertising messages? Whether consumers are exposed to Globacom advertising messages ? And if Globacom internet advertisements influence consumers’ choice of these networks? Findings obtained from the responses to the research questions established that subscribers are usually exposed to the network internet advertising messages and that while advertising has a great influence on subscribers choice of networks,a host of other influence factors exist such as wide network coverage area,free midnight calls or lower tariff,promos such as recharge and win,free airtime and so on among others.These resulted in the recommendations for practitioners to always look deeper for such other influence factors which blend with internet advertising to achieve maximum influence.Also,millions would be spent on internet advertising in the coming years than Television,Print ads and other traditional advertising media.With the rapid growth and advancement in technology,the internet is becoming an important one stop point for consumers in finding most of their needs,be it communication,entertainment,shopping,information search,the internet serves as a guide for all their requirements.Many consumers are online every day for their personal work,but do they notice the ads,banners displayed on that webpage,and most important their recall value.The current study investigated the effectiveness of internet advertising on consumer behavior by conducting a case study of Globacom Nigeria.The study seeks to determine the effectiveness of internet advertising on reach and creation of awareness;to establish the reliability of internet advertising through recall;and to determine the relationship between internet advertising and purchase decision and also the impact of internet advertising on consumer behavior