【摘 要】
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电视直销是以电视为媒介，宣传、组织、销售为一体的社会商业性服务活动。即借助电视台的形象、声誉，通过电视的艺术手段，详尽、完备地宣传、推销商品。电视直销的三个主要特征：一
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电视直销是以电视为媒介，宣传、组织、销售为一体的社会商业性服务活动。即借助电视台的形象、声誉，通过电视的艺术手段，详尽、完备地宣传、推销商品。电视直销的三个主要特征：一是宣传方面，电视直销节目带有直观性、形象性、具体性，比一般广告吸引人，宣传、传播面更广
TV direct selling is a television commercial, publicity, organization and sales of social commercial service activities. That is, with the help of the image of TV stations, their reputation and the artistic means of television, they will make detailed and complete publicity and promotion of their products. TV direct sales of the three main features: First, publicity, TV direct sales program with an intuitive, vivid, specific, attractive than the average advertisment, publicity, spread a wider surface
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