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谁都知道数字时代对行业发展的影响是全面与深刻的,但是这种影响的具体表现形式与程度亟待理性的梳理与分析。十月的杭州,充满金秋的清爽,洋溢着浓郁的文化氛围。新的文化气息正和杭州特有的文化底蕴融为一体,使这个城市焕发出截然不同的魅力。从第七届金印奖开始,中国4A与杭州政府展开合作,将金印奖扩展为融合沙龙、论坛、广告作品展等在内的系列活动。在扩大了作品的征选范围的同时,为广告行业的进一步相互学习、成长进步提供交流与分享的平台。今年的活动以“在大数据、新技术环境下,如何创新服务、创新发展”为主题展开研讨。论坛汇聚创意大师、品牌营销专家、广告界专家学者、媒体界同仁,以创意为源点,从数据驱动商业变革、数码时代的机遇与挑战、品牌与新媒体传播等多角度探寻中国广告业发展的趋势。
Everyone knows that the impact of the digital age on the development of the industry is comprehensive and profound, but the specific forms and levels of such influence need to be sorted out and analyzed rationally. Hangzhou in October, full of autumn, fresh, full of rich cultural atmosphere. The new culture and Hangzhou’s unique cultural heritage is integrated, so that the city radiates a very different charm. Starting from the 7th Golden Prize, China 4A cooperated with the Hangzhou government to extend the Golden Prize to a series of activities such as the integration of salon, forums and exhibitions of advertising. While expanding the scope of the selection of works, it will provide a platform for the advertising industry to further learn from each other and make progress in growth and exchange. This year’s event will be held under the theme of “How to innovate services, innovate and develop under the environment of big data and new technologies”. The forum brings together creative gurus, brand marketing experts, advertising experts and scholars and media colleagues to explore the development of China’s advertising industry from the perspective of creativity, from data-driven business transformation, opportunities and challenges in the digital age, brand and new media diffusion the trend of.