我国自上个世纪的90年代开始,已陆续产生了一批电视综艺类品牌节目,如《正大综艺》、《快乐大本营》、《开心辞典》、《幸运52》、《非常6+1》等。这些节目已成为电视频道吸聚受众的重要资源。综艺节目制作是一个全方位的动态设计过程。前期对受众市场的调研、对社会文化心理的 Since the 90s of the last century, China has successively produced a number of TV variety programs such as “Zhengda Arts,” “Happy Camp,” “Happy Dictionary,” “Lucky 52,” and “Very 6 + 1” . These programs have become an important resource for attracting audiences on television channels. Variety show production is a full range of dynamic design process. Pre-market research on the audience, the social and cultural psychology