◆引言■整合行销,从其出发点而言,一定是解决某一阶段品牌及产品如何在公众、目标消费者甚至包括经销商心中更具竞争力、更具价值的问题,这一点是唯一的,而不是立足于提升销量、拓展区域等等;后者只是最后实现结果的部分体现罢了;唯有立足消费者并充分向他们传达品牌及产品的价值所在才是一个整合行销活动的永恒主线;做到了这一点,那么依此而进行的具体活动主题创意及实施成功的可能性无疑会增大,业绩的提升也是自然而来并可以长期实现的; ◆ INTRODUCTION ■ Integrated marketing, from its starting point, must be the only solution to the problem of how brands and products are more competitive and valuable in the public, target consumers and even distributors at a certain stage. Rather than based on the promotion of sales, to expand the area, etc .; the latter is only part of the final realization of the outcome of the Bale; only based on consumers and fully convey to them the value of the brand and product is the eternal integration of marketing activities is the main line; At this point, the possibility of creative theme and successful implementation of specific activities will undoubtedly increase accordingly, and the performance improvement will come naturally and be realized in the long term.