论文部分内容阅读
女款表比率之谜“三比一”这是在行业里常说的男女表比率:男款三,女款一。从中可以看出手表还主要是男人的装饰品。因为对女人来说,手腕上还有手镯、手链,手表作为装饰品只作为其中的一个,带手表的习惯没有男性那么强。过去的营销策略往往容易忽略性别的不同。例如:汽车,根据产品的市场分析报告可以看出汽车基本上不分男女,最普遍的是按收入、地区、年龄来区分消费群体。再比如:香水,香水本是以女人为用户的产品,后来厂家推出了了男性专用香水。这两种产品是分开销售的,陈列柜
Women’s watch the ratio of the mystery “Three to one ” This is often said in the industry men and women table rate: male models three female models. It can be seen from the watch is mainly men’s decorations. Because the woman, there are bracelets on the wrist, bracelets, watches as an ornament only as one of the habit of using a watch is not as strong as men. Past marketing strategies tend to easily ignore gender differences. For example: Automobile, according to the product market analysis report can be seen basically regardless of men and women cars, the most common is by income, region, age to distinguish between consumer groups. Another example: perfume, perfume This is a user for the user’s products, and later manufacturers introduced a men’s fragrance. These two products are sold separately, showcases