在市场经济的现今,人们的消费水平和需求越来越高,所以很多经营者为了占领市场进而得到利益,采取了多种多样的销售手段。其中附赠式有奖销售的手段被很多商家使用,表面上是利用消费者的投机心理以达提升销售量,实则是对消费者的引诱。由于我国现行法律对其规制甚少,使得很多商家以此手段滥用合理竞争的权利。本文从附赠式有奖销售的界定、侵害性表现以及对法律规制的建议三方面探讨此问题。 In today’s market economy, people’s consumption level and demand are getting higher and higher, so many operators in order to occupy the market and then benefit, has taken a wide range of sales tools. Among them, the methods of giving prize-winning sales are used by many businesses. On the surface, it is to use the speculative psychology of consumers to increase the sales volume. In fact, it is the lure of consumers. Due to the current laws in our country, there are very few regulations on it, which makes many businesses abuse the right of reasonable competition by this means. This article explores this issue from three aspects: the definition of bonus prize sales, the infringement performance and the suggestion of legal regulation.