在大张旗鼓地投入后,很多企业发现社交媒体营销没有达到预想中的效果,甚至根本没效果。这是为什么呢?今天,关于社交媒体有几个所谓的“共识”:一是社交媒体给人们的生活带来了颠覆性的变化;二是企业应该利用好社交平台进行营销;三是运用社交媒体营销不是开个账号发广告,是有方法的;四是很多企业运用社交媒体进行营 After much fanfare, many businesses found social media marketing did not deliver the desired results, or even no effect at all. Why is this? Today, there are several so-called “consensus ” on social media: First, social media has brought disruptive changes in people’s lives; second, companies should make good use of social platforms for marketing; Third, The use of social media marketing is not an account to advertise, there is a way; Fourth, many companies use social media to camp