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2014年8月,大连万达集团董事长王健林表示,2015年万达将尝试把传统媒体的推广费用砍掉一半,用于互联网营销。有强大经济实力的集团做出这样的表态和决定,王健林不是第一个,也不是最后一个。而这也意味着,传统媒体在整个广告市场上所占的份额将会持续缩水,具有互联网优势的新媒体,分到的蛋糕则会更大。作为一名从业将近20年的电视人,深深觉得在
In August 2014, Wang Jianlin, chairman of Dalian Wanda Group, said in 2015 Wanda will try to cut the traditional media promotion costs by half for Internet marketing. Group with strong economic power to make such a statement and decision, Wang Jianlin is not the first, nor the last one. And this also means that the share of traditional media in the entire advertising market will continue to diminish, new media with Internet advantages and larger cakes will be distributed. As a nearly 20-year-old TV personality, I feel deeply at