论文部分内容阅读
互联网时代的传播与网红经济有相通之处,都遵循简单粗暴的传播法则,传统企业复杂委婉的表达方式不适合新时代粗暴网民的重口味。移动互联网来了。传统的营销方式需要被重新演绎,能够带来流量和销量的营销手段才是有效的。而广告主的广告投放偏好似乎已经泄露了什么。2015年,各大媒体的广告投放情况显示,在报纸、电视、杂志广告投放比例持续下滑的情况下,影院视频贴片广告增长63.8%,互联网广告增长22%,楼宇视频广告增长17.1%。
The spread of the Internet era and red economy have similarities, follow the simple and rude law of communication, the traditional business complex euphemism is not suitable for the heavy taste of the nasty netizens in the new era. Mobile internet is coming. The traditional way of marketing needs to be re-interpreted, marketing can bring traffic and sales volume is effective. Advertisers advertising preferences seem to have leaked something. In 2015, the advertisements of major media showed that in the newspapers, television and magazines, the proportion of advertisements continued to drop, cinema video and TV commercials increased by 63.8%, internet advertising and mobile advertising by 22% and 17.1% respectively.