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卫视线下推广活动对于频道和栏目的影响力和收视率提升具有重要意义。在当下卫视主打真人秀节目的趋势下,江苏卫视利用有影响力的品牌栏目,捆绑新秀栏目,达到双赢的营销效果。推广活动集中在江苏卫视重点收视城市,兼顾收视弱势城市,通过对该城市优势媒体的资源互换与整合,推广活动得到了持续健康的发展,频道和栏目的品牌影响力进一步深入人心。
Satellite TV offline promotion activities for channel and column influence and ratings is of great significance. Under the current trend of TV’s main reality show, Jiangsu Satellite TV uses influential brand columns to bundle rookie columns to achieve a win-win marketing effect. The promotion activities are focused on Jiangsu Satellite TV’s key viewing cities, taking into account the disadvantaged cities. Through the exchange and integration of the resources of the city’s superior media, the promotion activities have enjoyed sustained and healthy development. The influence of the channels and sections of the brands has further enjoyed popular support.