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由上海尤利恩投资管理咨询公司主办的“赢在1998—著名策划家再次峰会北京”大型报告会于8月8日至9日在北京21世纪饭店举行,来自全国的部分企业、策划咨询业、新闻界代表百余人参加了会议。受会议特别邀请,本刊特派记者专程赴北京进行采访报道。 会上,王志纲、何阳、崔秀芝、周勇、冯佳、秦朔、温元凯、徐源、许仰东、秦全跃等十位著名策划家登名亮相,传经布道,细述商战中赢的智慧。 王志纲: ●策划的核心是科学思维方式 ●策划是市场要素整合学 ●策划人要学张良,不要学韩信 王志纲是目前中国策划界最有影响的人物,他在对碧桂园的策划取得成功之后,便逐渐由新闻界转向策划界,1995年创办王志纲工作室,并进而成立志纲策划有限公司,使策划进一步向纵深发展。
The “Large-scale Symposium Winning in 1998 - Famous Planners’ Second Summit Beijing” hosted by Shanghai Julien Investment Management Consulting Co., Ltd. was held at the 21st Century Hotel in Beijing from August 8 to August 9, and some of the enterprises from across the country planned the consulting industry More than 100 people from the press attended the meeting. Special invitation by the meeting, correspondent correspondent made a special trip to Beijing for coverage. At the meeting, ten famous designers such as Wang Zhigang, He Yang, Cui Xiuzhi, Zhou Yong, Feng Jia, Qin Shuo, Wen Yuankai, Xu Yuan, Xu Yangdong and Qin Quanyue made their debut appearances and preached the wisdom of winning in business war. Wang Zhigang: ● planning is the core of scientific thinking ● planning is the integration of market elements ● planners should learn Zhang Liang, do not learn Han Xin Wang Zhigang is the most influential figure in the Chinese planning community, his success in the planning of Country Garden, It gradually shifted from the press to the planning community. In 1995, he founded Wang Zhigang Studio and set up Chi-chih Planning Co., Ltd. to further develop the plan.