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当前,品牌已成为一种战略性资产和核心竞争力的重要源泉,当今的多媒体发展与应用对电视栏目形成了巨大冲击。只有树立起品牌意识,才能体现电视栏目的核心价值,才能使电视栏目增强号召力,才能使电视栏目保证质量。要培育电视栏目品牌,就要树立全新栏目观念、培养优秀编导人才、始终坚持以质取胜、提升互动服务理念、创新电视栏目产品。
At present, the brand has become an important source of strategic assets and core competitiveness. Today’s multimedia development and application have had a tremendous impact on the TV section. Only by establishing a brand awareness can we reflect the core value of the television program so that the television program can enhance its appeal and ensure the quality of the television program. To cultivate the TV column brand, we must establish a new column concept, training excellent director talent, and always adhere to the quality win, enhance the concept of interactive services, innovative television section products.