对于社会公众而言,公益广告作为一种特殊的广告形式,其推行的理性思维,所倡导的道德观念,所具有的教育作用,应该说如同舆论宣传一样,发挥着广泛的影响。同样的题材,好的公益广告,以其凝炼精致,较有些文字言论更能激发受众的注意,可以说为加强社会主义精神文明建设有着自己独特的贡献。 As for the public, public service advertisement as a special form of advertising, its implementation of rational thinking, moral concepts advocated, the educational role it should be, just as with public opinion, play a wide range of influence. The same theme, a good public service ads, with its refined refinement, more than some written remarks can inspire the audience’s attention, we can say that to strengthen the building of socialist spiritual civilization has its own unique contribution.