世界公关大会期间,很多嘉宾在发言中认为,当今世界是一个相互依存、全球合作的时代,企业跨国经营和跨国合作带来了各种文化和传播的问题与障碍,而这正是公共关系的用武之地。在11月14日下午举行的“品牌全球化及公共关系的角色”中,主持人欧莱雅(中国)有限公司副总裁兰珍珍认为,公共关系在这样一个全球金融危机的背景下,扮演了一种非常特殊而且重要的角色。 During the World Public Relations Conference, many distinguished guests said in their speeches that the present world is an era of interdependence and global cooperation. Transnational business and transnational cooperation have brought about a variety of cultural and communication problems and obstacles, and this is exactly what public relations Useless. In the “Role of Globalization and Public Relations in Brands” held on the afternoon of November 14, Lan Zhenzhen, the host of L’Oreal (China) Ltd., believes that public relations plays in the context of such a global financial crisis A very special and important role.