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礼品包装设计在商品流通中起着重要的作用,礼品包装的形式是丰富多样的,其形式随着生产工艺和材料的变化而不断演变。在文化产业勃兴的背景下,如何让湖南省的礼品包装设计深深打上湖湘文化的烙印,体现浓郁的地域与民族特色,将设计思维的视野给予湖南民间美术更多的关注,无疑是个值得湖湘本土设计人深思与践行的议题。将礼品包装设计与湖南民间美术元素结合,是对传统民间美术文化的传承和发展,更是提升现代包装设计文化内涵与设计品质的灵感源泉。
Gift packaging design plays an important role in the circulation of goods. The form of gift packaging is rich and varied, and its form evolves with the change of production technology and materials. In the context of the booming cultural industry, how to let the gift packaging design in Hunan province deeply imprinted on the culture of Huxiang, reflecting the rich geographical and ethnic characteristics of the design thinking of Hunan folk art to give more attention, is undoubtedly a worthy Hunan local designers contemplate and practice issues. The combination of gift packaging design and Hunan folk art elements is the inheritance and development of traditional folk art culture and the source of inspiration for enhancing the connotation and design quality of modern package design culture.