当代企业所处的环境越来越复杂,这既给企业管理者带来了机遇,又增加了管理的难度。企业理财在宏观上要有市场观念,微观上要把企业价值最大化作为理财目标,并能运用好现金流量的财务数据,有意识地利用内部融资的优越性,把财务管理与其他管理工作结合起来,使理财的作用发挥最佳。 The environment in which the contemporary enterprise is located is becoming more and more complex. This not only brings opportunities to the enterprise managers, but also increases the difficulty of management. Macroeconomic management of enterprises must have the market concept, the micro-enterprise value should be maximized as a financial management goal, and can make good use of financial data of cash flow, the rational use of the superiority of internal financing, financial management and other management work together , So that the role of financial management to play the best.