商业逻辑中的游戏,本质不是娱乐,而是人性与设计的融合。游戏化是指在非游戏情境中使用游戏元素和游戏设计技术,将游戏引人入胜的特质抽取并运用到商业环境中,这种新兴的商业实践就是游戏化。游戏化到底能为商业带来什么?游戏化的核心是帮助我们从必须做的事情中发现乐趣,通过让流程有趣而使得商业产生吸引力。游戏产生乐趣,乐趣产生动机,动机产生行动,所以,要想推动行动,乐趣是重要的节点。在商业竞争日益激烈的今天,传统的激励方式渐渐失效,未来的管理将更多地建立在员工和消费者的内在动机和自我激励上。当下 The game in business logic, the essence is not entertainment, but the integration of humanity and design. Gamification refers to the use of game elements and game design techniques in non-game situations to extract and apply the engaging nature of a game into a business environment. This emerging business practice is gamification. What gamification brings to business? At its core, gamification helps us to find out what we have to do to make business attractive by making the process interesting. The fun of the game, the fun of the motivation, the motivation of the action, so, to promote action, fun is an important node. In an increasingly competitive business today, the traditional incentives gradually fail, the future management will be more based on employees and consumers intrinsic motivation and self-motivation. Now