对于IT厂商来说,由于技术的不断进步使得产品本身在质量、功能、性能等方面的差距越来越小,服务的重要性已经超越产品本身,成为衡量品牌优劣的最重要砝码。但是就服务本身来说,雷同和模仿现象仍然层出不穷,厂商在服务上依们玩不出什么花样儿,造成服务上出现了同质化现象。近日,清华同方电脑宣布正式推出其服务品牌—— For IT manufacturers, due to the continuous improvement of technology, the difference in quality, function and performance of the product itself is getting smaller and smaller. The importance of service has surpassed the product itself and becomes the most important measure of the brand’s merits. However, in the service itself, the similarities and imitations are still emerging in an endless stream. Manufacturers can not play any tricks on their services, resulting in a homogenization of services. Recently, Tsinghua Tongfang Computer announced the official launch of its service brand -