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随着互联网技术的发展,人们的通信及个人品牌展示变得越来越便捷。微博作为人类社会关系数字化的网络应用之一,服务受众广泛,影响不容小觑。然而信息污染、信息侵权、信息生态失衡等数字化安全也是网络时代不容忽视的瓶颈。本文采用SWOT分析法来剖析微博信息生态系统,用信息生态思维重塑微博信息形态,为微博信息的服务创新提供新视角,为信息生态环境失衡提供新的解决思路。
With the development of Internet technology, people’s communication and personal brand display become more and more convenient. As one of the digital applications of human social relations, Weibo serves a wide range of audiences and should not be underestimated. However, digital security such as information pollution, infringement of information and information ecological imbalance are also bottlenecks that can not be ignored in the Internet age. In this paper, SWOT analysis is used to analyze the Weibo information ecosystem, reshape the Weibo information form with the information ecological thinking, and provide a new perspective for the service innovation of the Weibo information, so as to provide a new solution to the imbalance of the information ecological environment.