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网络技术的兴起和发展使得传统的平面和立体媒体收到了来自新兴的网络传媒力量的挑战。本文从新旧媒体的竞争与合作关系的立体视角,揭示这一复杂现象所产生的技术原因,路径依赖和选择以及竞合所产生的影响。研究认为传统媒体与其电子版,乃至与网络新闻网站之间的关系,完全可以实现一种,既竞争又合作、以竞争求合作、以合作促发展的良性的竞合关系;传统的媒体及新闻网站之间的关系是一种优势互补的关系。
The rise and development of network technology has made the traditional plane and three-dimensional media received the challenge from the emerging web media power. From the perspective of competition and cooperation between new media and old media, this article reveals the technical reasons, path dependence and choice of this complicated phenomenon and the influence of competing. The study shows that the relationship between traditional media and its electronic version and even the websites of news websites can fully realize a benign relationship of competing for cooperation and promoting development through competition and cooperation. The traditional media and news The relationship between websites is a complementary relationship.