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从20世纪90年代中期始,第五次全球范围内公司并购全面展开。近年全球范围内的经济复苏使第六次并购高峰挟带而来,文化产业并购成为国际资本市场一道亮丽的风景,巨额资本运动成为文化企业并购的显著表现,催生产业“巨人”是文化企业并购的直接后果,跨业混合经营成为文化企业并购的终极目标,追逐新技术、新产品是文化企业并购的内在动力,文化企业并购由报表并购走向内容拓展的理性回归。
From the mid-1990s onwards, the fifth global mergers and acquisitions began in full swing. In recent years, the global economic recovery has brought the sixth peak of M&As, the merger of cultural industries has become a beautiful landscape in the international capital market, and the huge capital movement has become a significant manifestation of mergers and acquisitions of cultural enterprises. The “Giant” culture is the culture The direct consequence of enterprise mergers and acquisitions, cross-industry hybrid management has become the ultimate goal of mergers and acquisitions of cultural enterprises, chasing new technologies, new products is the internal driving force of cultural enterprise mergers and acquisitions, cultural enterprise mergers and acquisitions from the statement of mergers and acquisitions to the rational expansion of content development.