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想尽千方百计为更多的客户提供更多的产品和更好的服务,倍加努力却不能更好地盈利,为什么? A 企业营销总监一直有着这样的困惑:2003年,企业进行了一系列的渠道扁平化改革,同时进行了客户的精耕细作和市场精细化营销,增加销售组织机构,规范了业务流程,并进行精心的人员培训,进行了高的市场覆盖,市场运作得轰轰烈烈,客户多了,市场覆盖率高了,总销售额大了,表面上生意红红火火,形势一片大好。可是,年终一盘点,却无法交出一份满意的答卷——利润大幅度下滑。营销总监百思不得其解:为什么想尽千方百计为更
Try to do everything possible to provide more customers more products and better service, work harder but can not be profitable, why? A corporate marketing director has been such a confusion: in 2003, the company conducted a series of channels Flattening the reform, at the same time carried out the customer intensive and market refined marketing, increase sales organization, standardize the business processes, and meticulous staff training, a high market coverage, the market has been vigorous, more customers, the market High coverage, total sales, the apparent booming business, the situation is excellent. However, the end of the year inventory, but unable to produce a satisfactory answer - a substantial decline in profits. Marketing director baffled: Why do everything possible to make even more