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高端品牌显示出后来居上的势头,不少都创造了创纪录的销量,而且还有很多顾客排队等着提车不久前,当人们谈论汽车时,多数讨论的可能是一些大众化市场品牌,比如福特野马和通用科迈罗哪个好,买多功能休旅车还是买SUV,丰田的品质和日产的设计谁更胜一筹等等豪华车一般不是讨论的主流。如今这个天平正在发生倾斜。大众化汽车厂商正努力解决利润变薄、品牌忠诚度转移和全球竞争加剧等问题,而高端品牌显示出后来居上的势头。
High-end brands show signs of gaining momentum, many creating record sales and many waiting in line Not long ago, when people talked about cars, most of the discussions could be about popular market brands such as the Ford Mustang And GM Camaro which is better, buy a multi-purpose SUV or buy SUV, Toyota’s quality and Nissan design who better, etc. Luxury cars are generally not the mainstream discussion. This balance is now tilting. Popular car makers are struggling with issues like thinning profits, shifting brand loyalty and increasing global competition, while high-end brands show signs of gaining momentum.