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设计不仅仅是设计师的事,而应该是从工业设计到认知科学领域共同扮演的角色。同时,公司的领导者、企业的文化和制度也应该为设计提供土壤与空间。在以设计为导向的公司中,拥有优秀的设计师和愿意为设计而变的领导者,同样重要。三星:设计主导发展1994年,当三星集团董事长李健熙想以好价格出售高品质的电子产品时,他便开始努力将公司变成以设计为导向的公司。为实现这一目标,公司需要在未来的产品上发起一场彻底的文化改革风潮,而这些未来的产品将对更广阔的全球
Design is more than just a designer’s job, but a shared one from the industrial design to the cognitive sciences. At the same time, the company’s leaders, corporate culture and system should also provide the design for the soil and space. Of design-oriented companies, it is equally important to have good designers and leaders who are willing to change their design. SAMSUNG: Design-led development When Lee Sun-hee, chairman of the Samsung Group, wanted to sell high-quality electronics at a good price in 1994, he began working hard to turn the company into a design-oriented company. To achieve this goal, companies need to launch a radical wave of cultural reforms in their products of the future, which will be geared towards the broader global