Animate是日本最大的动画、漫画、游戏及其周边精品销售连锁店。第一家店铺(同时也是总店)于1983年开设于日本东京都池袋。Animate在日本有超过100家专卖店,台湾、香港也陆续开设专卖店。并且在2011年于上海注册成立全资子公司,魅特商贸有限公司。Animate2012年销售额为450亿日元,约合人民币27亿元,产值惊人。中国平安2012年上市公司营收40亿元人民币,同比只有百家店面,从事动漫、游戏及其衍生品销售的日本企业,不得不用惊人来形容Animate的成功。如果说Animate创造出的经济价值是惊人的,那它所引领的潮流就更让国内动漫从业人员觉得匪夷所思。在中国由于版权引进受限和政 Animate is Japan’s largest animation, manga, games and the surrounding boutique sales chain. The first shop (also head office) was opened in Ikebukuro, Tokyo, Japan in 1983. Animate in Japan has more than 100 stores, Taiwan, Hong Kong also opened stores. And in 2011 registered in Shanghai, a wholly owned subsidiary, Charm Techa Trading Company. Animate2012 annual sales of 45 billion yen, or about 2.7 billion yuan, the output value is staggering. China Ping An listed companies in 2012 revenues 4 billion yuan, up only 100 stores year on year, engaging in animation, games and derivatives sales of Japanese companies had to use Amazing to describe Animate’s success. If the economic value created by Animate is amazing, the trend that it leads is even more incredible for domestic animation professionals. In China due to the introduction of copyright restrictions and political