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电视娱乐节目经过几个阶段的发展,已经发展到“真人秀”节目时代,湖南卫视在娱乐节目的制作和发展过程中始终处于领先的地位。制作了许多优秀的娱乐节目,在全国电视娱乐节目中刮起了一系列的娱乐旋风。湖南卫视在娱乐节目的创办上有着自己的独特的创新意识,创新手段的灵活运用,使湖南卫视的“娱乐天下、快乐中国”的理念深入人心,赢得了较高的收视率。本人将以《我是歌手》为例分析湖南卫视娱乐节目的创新意识,为其他制作娱乐电视节目的栏目组提供借鉴意义。
After several stages of development, the TV entertainment program has developed into an era of “reality show”. Hunan Satellite TV has always been in a leading position in the production and development of entertainment programs. Produced many excellent entertainment programs, blowing up a series of entertainment whirlwinds in the national television entertainment programs. Hunan Satellite TV has its own unique sense of innovation in the establishment of entertainment programs. The flexible application of innovative means makes Hunan Satellite TV’s concept of “Entertaining the World and Happy China” deeply rooted among people and has won a relatively high audience rating. I will take “I am a singer” as an example to analyze the innovation awareness of entertainment programs in Hunan Satellite TV and provide reference for other groups that produce entertainment TV programs.